The creative team at Dictum Creative concepts manages the development and testing of unique market and event focused concepts.
Brand design
Dictum has a story-driven branding and design approach, we will partner with you to create a bold, inspiring brand. Whether you’re starting up, expanding or scaling to the next level, we dive in as a strategy-led design partner to solve brand challenges, craft compelling brand stories, and create cohesive experiences around your brand. We’ll fuse idea-thinking and design excellence to inspire your audience and strengthen your brand’s value.
Brand standardization / delivery
Through experience , we’ve come to understand the consumer’s ability to be motivated by brand experiences that provide an element of enjoyment. This knowledge enables us to develop design solutions that visually extend your brand promise and trigger emotions that impact purchase decisions. Through our pre-design research process, we work with you to uncover and identify your brand’s most distinguishing and equitable attributes, determining which will resonate best with consumers on an emotional level. These attributes, when interpreted visually, define a brand’s key enjoyment assets, which serve as the basis for creative strategy development and design execution. By appealing to consumers through a brand’s key enjoyment assets, we’re able to help you strengthen the image of your brand, establish brand loyalty, increase market share and gain a significant competitive advantage in your industry.
Brand and Communications Manual
At Dictum we believe that every brand needs a unique set of brand identity guidelines which give a foundation to build consistency, persistence, and restraint. If your brand isn’t consistently portrayed and communicated persistently and within certain restraints, then your entire brand promise and brand story are compromised. This leads to brand confusion, which is the number one killer of brands. Dictum supports you to develop brand identity guidelines as early as possible in the brand lifecycle. We help you keep your stretch goals in mind and prepare for the best brand growth case scenarios by creating a comprehensive brand identity manual that covers all aspects of your brand’s current and potential use. We set expectations for your brand with a brand identity manual that enables everyone who creates communications for your brand to accurately portray its story.
Publications and reports
To achieve great publications and report design requires a combination of clear content reporting, interesting infographics, concise content structure and high quality print. We do all that. We also bring together effective communication, strong content structures and outstanding design and production to produce engaging and inspiring publications and reports.
Media and entertainment
Dictum provides consulting services for every segment of the entertainment and media industry. We apply our understanding of strategy, marketing, communication and distribution. What makes us different is that we’ve all been where you are today—leading the charge as a manager, responsible for getting it done right, on time, and on budget. We’ve been General Managers, Presidents and CEOs. We “get” it. We’ve done start-ups, turnarounds, and re-launches—even infamous 5-year plans. We promise you practical strategies, sound execution, and real results
Social development Interventions
Dictum offers expertise in developing social interventions that promote social change and development, social cohesion, and the empowerment and liberation of people. Principles of social justice, human rights, collective responsibility and respect for diversities are central to our ethos. We engage people and structures to address life challenges and enhance wellbeing.