The communications experts at Dictum Strategic communications and public affairs handle the end to end management of corporate strategic communications and public affairs
Key messaging
Professional key messaging will define an institution’s public success or failure. At dictum we have mastered the art of creating compelling and lasting narratives that tell your brand’s story and makes it stick in the heads of stakeholders. we devise multiple approaches for varied kinds of desired results. Our model two-way cycle emphasizes messaging and feedback designed to achieve a desired reaction. We craft efficient, appropriate, thoughtful messages that are “made to stick “
Community engagement
We amplify support for issues that affect our clients by identifying, recruiting, educating and mobilizing local support in lawmakers` home districts and smaller forums. Through creative grassroots endeavors we mobilize grassroots sentiment for legislative action. With an extensive campaign background and a team of professionals skilled in both the political and corporate arenas, we provide a unique, effective approach to achieving goals, seizing opportunities and solving problems of our clients. We offer traditional grassroots lobbying services, unique grass tops services, in-state lobbying, political intelligence collection, local earned media and many other services.
Advocacy communications
We amplify support for issues that affect our clients by identifying, recruiting, educating and mobilizing local support in lawmakers` home districts and smaller forums. Through creative grassroots endeavors we mobilize grassroots sentiment for legislative action. With an extensive campaign background and a team of professionals skilled in both the political and corporate arenas, we provide a unique, effective approach to achieving goals, seizing opportunities and solving problems of our clients. We offer traditional grassroots lobbying services, unique grass tops services, in-state lobbying, political intelligence collection, local earned media and many other services. Advocacy communication Advocacy advertising allows you to define an issue of public debate on your own terms in order to shift public opinion and activate your audience. When properly executed, constituents become the amplifier for your message and the vehicle for affecting policy, legislation and broader public opinion. However, because advocacy advertising promotes a point of view rather than a product or service, it requires a different approach to both creative development and media buying than the traditional commercial advertising At Dictum, we have extensive experience in this area. We tap into the triggers that motivate your audience through public opinion research and leverage these insights across a comprehensive media strategy. We create award-winning campaigns that touch your audience on issues that matter to them
Crisis management
In the recent past corporations invested million of dollars in programs designed to address enterprise risk. In doing so, CEOs and their boards turn to four main advisors- their legal counselors, accountants, investment bankers and management consultants- to measure and anticipate financial, legal and operational risks. But there is a new risk- reputational risk. Company or institutional reputation has emerged as critical, but often an untapped asset. We are here to fill that gap. We provide our clients with an analytical framework for measuring the impact a company`s reputation has on its business goals. And we help our clients use those insights to gain competitive advantage.
Litigation communication
What happens in court rooms is only part of the battle, Allegations can travel the internet at warp speed and spread virally, We understand that reputation is everything and the urgency it takes to save it . The new complex world of legal affairs demands a sophisticated communication touch and we are here to fill the gap.
Targeted media management and public relations.
Dictums media strategy and capability is a standout among the ranks of media relations teams. Our strategists know this field because we lived it, having excelled at all levels of print, broadcast, digital and political media. We understand how reporters think and what drives coverage. The depth of our experience gives us the distinctive edge in helping clients define the conversation on their terms. Our leadership includes journalists, media house owners, story placement experts and others. Dictum creates the strategy and tactics to succeed. We look at each clients needs comprehensively, identifying key audiences and communicating your message in the most compelling way.
Brand Building
Successful brands are built on a foundation of meaningful brand strategy. And, that strategy provides the framework for what your brand means and how she should be organized. Oftentimes, making decisions about the future of a brand can be politically charged and challenging for an internal team to confront on its own. It’s difficult for a company to be objective about themselves – tenure and passion have a tendency to cloud constructive decision-making. That’s where Dictum comes in. In our collaborative strategy process, we balance business planning with creative thinking to create a clear roadmap for where you want your brand to be in the future. But it doesn’t end there – we also design effective brand strategy tools to help you stay on the path to success.
Government communications
We operate at the intersect of business, law, government, politics and media, we are uniquely positioned to serve our clients in this area, managing the delivery of difficult endorsement and attaining significant results.
Brand communication manuals
Dictum supports organizations in building brand guides that define the brand identity and explains how it should be used, both internally and externally. We help you make that connection between the product, the corporate identity, the logo and the brand promise, so that all of these elements will connect in a coherent way that resonates with both prospective and existing customers.
Major programs communications plan
At Dictum we believe that a communications plan is an important part of an organization's daily operation.
As a living document, it frames media activities, including internal and external communications, clarifies the organization's priorities, target audiences, resources and staff assignments.
Execution of brand communications plan
Dictum supports you to ensure your communications plan is executed in resonance with your organization's goals and outcomes, your vision, as expressed in a mission statement, and your values and beliefs.
Implementation of rapid recovery plans
Dictum offers professional support to help organizations minimize the impact of disruptive incidents on customers, other stakeholders and employees, and your business operations. We help organizations create and implement a clear, holistic incident response and recovery strategy or guide your review of the plan you may already have in place.