The data analysts at Dictum Research use big data and analytics to
provide high impact insights for our clients to harness major opportunities.
Communications investment research (Traditional and digital)
We support our clients to make Insight based decisions to for their communications investments. The key areas where we focus our research are customer & audience understanding, performance measurement surveys and organizational alignment research We do content aggregation based on the strategic intent and needs of our clients, we then repackage and disseminate this information using carefully researched tools and channels that are in tandem with the latest technology.
Data analysis / literature review
At Dictum we believe that research is integral part of every communications effort, we take time to understand our clients. The key areas we focus on are internal literature reviews,research on the attitudes and behaviours of citizens & consumers, public opinion research,elite stakeholder, corporate, media opinion research, international trends research, qualitative & quantitative Research and literature review.
Maximisation of brand positioning research
At Dictum we believe that measuring brand equity is important because brands are strong influencers of critical business outcomes usage/uptake and market share. Dictum provides the expertise to establish the real value that a brand name holds for the products and services that it accompanies.
Brand equity and impact
At Dictum we believe that measuring brand equity is important because brands are strong influencers of critical business outcomes usage / uptake and market share.
Dictum provides the expertise to establish the real value that a brand name holds for the products and services that it accompanies.
Maximisation of brand positioning research
Brand positioning in its purest form is about making the right marketing decisions at the right time. Dictum will partner with your organization in providing insights on deciding the right brand positioning consistently.
Optimal brand – legal frame work research
Dictum offers expertise in brand protection and the management and enforcement of trademark rights both in Uganda and throughout Africa. We tap into partnerships with years of experience in branding and trademark law.
Market entry research
Assessing the size, growth prospects, opportunities and threats, critical success factors, trends and dynamics, customer needs and competitor capabilities and intentions can be extremely helpful in making a decision about whether a new market is worthy of entry.
Market map
Particularly helpful for a CEO who is new to the organization and the industry sector, a market map provides a detailed primer on the landscape of the marketplace, customer segments, competitive positioning, market opportunities and threats -as it all stands today.
Tool and channel allocation research
We research on events on the industry and commerce scene; which trade shows to attend, which journals to buy, where to promote and advertise, how to influence and build the brand for the marketplace, which partners to seek alliances with, etc.
Developing strategic plans with goals, tactics, milestones, champions, accountabilities
We create a tactical roadmap designed to fulfil the strategic goal(s) of organizations or business units. After conducting external research, in tandem with management, we offer analysis, options, and recommendations. After discussing our recommendations and management’s ideas, we collaboratively develop the actionable plan for management to execute over time.
Evaluating existing corporate strategies and making recommendations
We evaluate after conducting extensive external research, the elements of the company’s existing strategy using evaluation criteria. We then offer up recommendations of our own to augment this strategy.
Prioritizing market segments for growth
No organization can, or should, pursue every segment with equal energy.
We determine which product, end-use, or application segments represent the greatest opportunities for growth.